In 1996, our founder Al Simpson realized his dream of starting a sustainable waste company in Oregon. After working for the City of Portland for over a decade, Al wanted more. Taking a risk, he took out a second mortgage on his home to fund the company’s first roll-off waste truck.
Feeling that the waste disposal industry in Portland, Oregon lacked diversity, Al form City of Roses (COR) Disposal and Recycling. His mission was simple: Grow the business while providing people of color (BIPOC) careers with real advancement opportunities.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
“This is a community of leaders, driving a global movement of people using business as a force for good.”